The Broken Heart
Symbol of: Empathy, remembrance, and the humanity within justice.
She was more than what the headlines told. My Friend Lisa remembers the women the world refused to see — the ones who created, who cared, who healed even as they broke.
This is not a defense. It’s a remembering. Through story and empathy, My Friend Lisa restores humanity to the women behind the headlines, reminding us that no one should be defined by their worst day.
The My Friend Lisa logo captures the quiet ache of love and loss — a heart divided, yet still held together by an unbroken line of grace. The jagged split symbolizes the fracture of judgment and misunderstanding, while the fine, looping thread below speaks of connection that endures even through pain. The soft watercolor wash — in hues of rose, coral, and tenderness — evokes both the warmth of friendship and the ache of remembering.
The word Lisa, written in her own graceful hand, transforms the design into something deeply personal — a signature not of ownership, but of legacy. It stands as a vow: to honor her story, to see her humanity, and to ensure that no woman is ever reduced to her worst day. This emblem is both memorial and mirror — reminding us that compassion can mend what condemnation once tore apart.
Our other brands
Toby Dorr
The voice that sparked the movement — Toby Dorr turns broken stories into sacred ground.
Fierce Publications
Every story has power — and Fierce Publications exists to set those stories free.
The Fierce Grace Movement
Through mentorship, storytelling, and sisterhood, Fierce Grace transforms pain into purpose and shame into strength. It’s where healing begins — and where every woman learns she was never alone.
The Unleashed Series
The Unleashed Series is the educational arm of the movement — a collection of Reachbooks, courses, and workshops designed to help women break free from limitation, embrace growth, and rediscover their worth.
Fierce Tapestry
Fierce Tapestry is a reflective space for stories and poetry that reveal the art of becoming.
For Lisa, for John,
for Marcellus, for Robert
for the 112* souls
executed in the last five years,
I see you.
For the hope of a future
where justice listens,
where courts believe
in second chances, in redemption—
Because then,
only then,
will we be a country
worth looking up to.